Nicole is dedicated to designing engaging user experiences and excels at transforming design concepts into strategic business solutions at scale within the fields of art, culture, and technology.
Experience
Meta, San Francisco
Creative Lead, 2022-2025
Meta, San Francisco
Product Art Director, 2020-2022
Meta (Oculus), Menlo Park
Creative Director, 2018-2020
Camp & King, San Francisco
Senior Art Director, 2017
Digitas, San Francisco
Freelance Senior Art Director, 2017
215 McCann, San Francisco
Art Director, 2015-2017
Muhtayzik Hoffer, San Francisco
Art Director, 2013-2015
Ogilvy & Mather, Paris
Art Director, 2013
Mullen, San Francisco
Art Director, 2012
Clients
Meta, Facebook, Oculus, Meta Reality Labs, Netflix, Google, Golden State Warriors, IBM, Coca Cola, Fanta, Verizon, Energizer, Del Taco, Playstation, eBay, Paypal, XBox, Hulu, Pandora, Lookout, HP, New Amsterdam Vodka, eMerge, Airbnb, Liberty Mutual, Zoosk, SquareTrade, Luminosity, Pizza Hut.
Judging
LE BOOK, 2023
LE BOOK, 2022
One Show Creative Boot Camp, 2021
Speaking
Digitas, Guest Lecturer, San Francisco
Miami Ad School, Guest Lecturer, San Francisco
Academy of Art, "Small Talk, Big Ideas" Series, Guest Lecturer, San Francisco
Miami Ad School, Portfolio Review, Miami
Education
Miami Ad School
Masters in Global Strategic Communication Creative
Miami + San Francisco + Paris
University of Florida
Bachelor of Arts
Majors: Business Administration, Anthropology
Minor: Latin American Studies
Creative Director in Product and Marketing with 15 years of global experience working for the world’s leading technology and innovation brands, including Meta, Oculus, XBox, Netflix and Google.
With extensive work shaping brand vision and project initiatives, Nicole's work is defined by a collaborative spirit, where storytelling and strategic innovation come together to resonate with audiences globally. She's created memorable experiences that consistently elevate brand perception and user engagement. She champions brand reinvention, infusing each project with humanity and humor, ensuring relatable and engaging narratives through high quality work.
Responsibilities have included: building scalable visual design systems, product design, brand storytelling, web-based content platforms, social campaigns, branded experiences, brand identities, style guides, 360° campaigns.
Her work has gained recognition in major award shows including Cannes Lions, the Webby Awards, One Show Interactive, and the Clio Awards. She was also awarded San Francisco Egotist's Top 32 Most Creative People In Advertising Under 32.
Originally from Miami, Nicole lives in San Francisco, CA. with her husband, daughter and two well-trained cats. She loves farmer’s markets, home-cooked meals and has been known to make her own chocolate.
ACCOLADES
The One Show: Gold + Silver
SF Addys: 2 Gold
Clio: Silver + Bronze
Cannes Lion: Shortlist
National Addys: 2 Silver
Art Director's Club: Bronze
For more information or to request a CV and work samples, please reach out to Nicoleabirch@gmail.com