Facebook Brand Identity
The Evolution of Facebook’s Brand Identity Design
Elevate the most iconic elements of our brand to create a distinctive, refreshed Facebook
Unify how the Facebook brand comes to life across product-to-marketing experiences
Create an expansive set of colors — anchored in our core blue — that is comprehensive and vibrant, and also designed to be more accessible for people
https://design.facebook.com/stories/redefining-facebooks-brand-identity/