Associate Creative Director
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Minecraft: Coral Crafters

Minecraft: Coral Crafters

 

In 2018 Minecraft released an update that finally added oceans teeming with life and gameplay to its world. With 75% of Earth's coral reefs at risk of disappearing by 2050, we saw a chance to raise awareness and do real good by giving players the ability to build new habitats in real oceans, too.

Coral Crafters combines cutting-edge marine restoration technology with the ingenuity and generosity of the Minecraft community.

 
 
 
 
 

2018 / Clio Entertainment / Games: Social Good / Grand Clio

2018 / Clio Entertainment / Games: Innovation / Gold

2019 / Cannes Lions / Sustainable Development / Shortlist
2019 / Webby Awards / Corporate Social Responsibility / Winner
2019 / D&AD / Use of Social / Shortlist
2019 / Effies / Entertainment & Sports / Silver
2019 / Effies / Small Budget / Silver

FEATURED ON:

AdWeek: Ad of the Day | Creativity: Editor's Pick | The Hollywood Reporter