K/DA POPSTARS

K/DA is a virtual K-pop group, created by Riot Games, which features four champions from League of Legends: Ahri, Akali, Evelynn and Kai’Sa. The group made their debut with the song POP/STARS at the 2018 League of Legends World Championship in early November and became a viral hit.

With the release of POP/STARS in Beat Saber, we quickly jumped to build out a plan for how we should market the release. We pitched to have Madison Beer (the actual voice of Evelyn in the K-pop group) debut the new level in the style of a music video.