Pandora: The Next Song Matters
“The Next Song Matters” celebrates that moment of anticipation and subsequent joy that comes with hearing what comes next as a Pandora listener. A large part of this campaign was based around a series of stills, captured much like the films, using real people having a connection to their music.
Jose's Song :30
Joi's Song :30
Digital Presence
As the campaign continued we evolved it to omit the headlines, just showing the quotations, much like the simplicity of :15 silent commercials this created more of a focus on the moment.
